Guarantee on the E-Bait Web Site

Everything we sell is Guaranteed. There is no fine print; we will provide a full refund for all returned unopened fishing lures returned within 30 days of purchase.

Privacy on the E-Bait Web Site

Privacy refers to information we obtain about you and the use we make of it in the course of our business. We also have a Security Statement that describes how sensitive information is kept safe and secure. If you don't find your concern addressed here, feel free to contact us by e-mail.

"When I visit your Web site, what information do you gather about me?" One of the basic principles we've followed in designing this Web site is that we ask for only the information we need to provide the service you've requested. As a result, the answer to this question depends almost entirely on how you choose to make use of our Web site. Currently, Web site customers provide information in order to make a purchase or they sign up for our mailing list. To be removed from our mailing list at any time, we simply need you to email us and we will remove your name from our list. We never share or sell e-mail addresses to anyone. Name, address, phone or email, and credit card information are necessary for purchase and delivery. If you do not want to have your name on our mailing list, please contact us via email (please include your name and mailing address in the message) at ebaitinfo@ebait.com

"Does E-Bait use cookies?"

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to provide the storage of items in your Shopping Cart during your visit and up to one hour after your visit, so you Can come back later and finish your purchase.

The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of E-Bait.com's features, and we recommend that you leave them turned on.

Interacting with E-Bait via email

We read every message that comes to us. We also try to respond back within at least 24 hours of its receipt.

We never sell or give out email addresses to anyone.

At E-Bait, we save messages and/or email addresses only for a few specific reasons. We save messages if we think we'll need to refer to them later when we communicate with the customer. We keep email addresses on file for our "What's New at E-Bait" newsletter, and occasional notices from us about helpful new features on the site (the recipient can choose to not receive such notices).

Questions regarding this and any other statements should be sent to ebaitinfo@ebait.com

Security on the E-Bait Web Site

By Security, we mean the ways we make sure the information you send us remains secure. If you don't find your concern addressed here, feel free to contact us by e-mail.

"Is my credit card information secure?"

We have taken many steps to ensure the security of your transaction. Some of them involve adopting industry standards. (For example, the secure connection between your browser and sensitive portions of our site uses industry standard encryption.). To show our faith in this system, we guarantee it. There is no risk, period. If anything happens, we'll make sure that you owe nothing. Our aim is simply to enable you to make transactions with confidence. It's important to know that since Ebait.com went live, there have been no confirmed cases of fraud reported by customers as a result of credit card purchases made here. What does this "warning" window that comes up in the ordering process really mean? On some browsers, this window can be a bit intimidating. But it simply means that you're entering the safest, most secure area of our Web site.

This should be reassuring since this is where credit card transactions take place. Click to continue. Going from Secure mode to insecure mode, you'll likely receive another similar alert message, just to make sure you know what's happening.

"Why do I hear so much about security on the Internet?"

Several things conspire to make Internet security a newsworthy item. First, it's relatively new, so people wonder and talk and write about it. Secondly, the Internet is "technology", so people find it interesting to discuss. And tend to be a little suspicious of it.

The Internet has always thrived on openness. It has been the "Internet way" for someone to release something-a piece of software, a networking specification, a security protocol-and then have lots of smart people try to find flaws in it, lending their ideas for making it better. It has proven to be a remarkably effective development process. But for people unfamiliar with it, to see each new release of a browser, for example, get pounded on and picked apart, can be rather disconcerting.

"What's the worst thing that could happen?"

Regardless of what happens on our site - a slip of the mouse (unlikely), a security breach (highly unlikely) there is no risk to you. In the case of fraud, we'll assume all liability for what you owe. In most states, this means that we'll pick up the first $50, and the credit card company takes responsibility for the rest. In addition, we'll do our very best to work with the credit card company to minimize the hassle for you.

As with our merchandise guarantee, there are no conditions and no second-guessing. If you think something's wrong, then it is, and we'll fix it.

"How do I know if a Web site is secure?"

In order to be accurate, we're going to get a bit detailed here. When buying something on the Internet, there are three things to be sure of:

• Data you send is strongly encrypted.
• The site you're doing business with is the site you think it is.
• The site you're doing business with processes your credit card and address information in a safe responsible manner.

Points 1 and 2 are taken care of by SSL (Secure Sockets Layer), the industry standard security protocol that the Ebait site uses to communicate with secure browsers like Netscape and Internet Explorer. When communicating with a secure server like ours, these browsers encrypt the information you send in a way that is extremely difficult for anyone else to decode. You don't have to know whether your browser supports secure transactions, if it doesn't, you won't be able to complete the checkout process with a credit card. You can however use a check of money order and mail it direct to ebait.

"Which parts of the E-Bait site are secure?"

Most of the activity on our site involves the viewing of materials we've prepared and made accessible to everyone, so there's no need for these pages to be "secure". With a product page or a page from "Dateline Dodgeville", for example, no security risk exists because there is no "information" being exchanged. Anyone can access the same pages by pointing their browser at http://www.ebait.com.

The portion of the E-Bait site we've made secure is, not surprisingly, the checkout area. This is where you actually purchase the items you've put into your Shopping Basket. The entire checkout process, from introduction to final confirmation, takes place in a secure environment.

You can tell when you're in a secure area because the URL to the left of the colon changes from 'http' to 'https' to signify that a SSL protocol is being used to communicate with the server. (Http =Hypertext Transport Protocol; https = HTTP with SSL.) In most browsers you'll also see a solid blue line in the upper portion of the browser's window and a locked, pad lock will show on your tool bar, these visual aids let you know you're browsing a secure area.

One additional note: some browsers give you a warning when you go from a secure area to a regular area. The aim is worthy enough- to ensure that people know when they've left a secure server. But in practice, the message is often a bit startling, and makes it look like you've done something wrong even though you have not.