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For Immediate Release, Bait Rigs® Tackle Co. of Madison WI. Proudly introduces a new 1-1/2 oz Heavy Head Esox Cobra® Jig, ideal for fish fast, fish deep presentations.

The Esox Cobra® Jig is a performance swimmer head designed specifically for Muskie and Pike utilizing a variety of plastic body baits. The patented and trademarked Cobra Jig imparts a unique swimming, gliding action, when used with lizards, creatures, reapers and other plastic body baits.

The Esox Cobra Jig is simply the ultimate finesse jig for the serious Muskie hunter. The Cobra Jig can be used with lighter line (12# to 20#) and medium to medium heavy action spinning or bait casting combos. The ideal jig design for those who like finesse presentations.

The Esox Cobra Jig used with plastic body baits requires 2-1/2 times less penetration force than conventional jigs.

The Esox Cobra Jig penetrates weeds making it an amazing jig for penetrating cover. The unique shape of the Cobra's hook allows the exposed hook to slip through weeds; a shake of the rod when the jig contacts weeds, cleans the bait free and keeps the jig moving. Rarely are weeds brought back to the boat. For maximum effect, a rubber band weed guard can be attached between the hook barb and the eyelet.

The Esox Cobra Jig has superior hook and hold power. The unique design of the Cobra Jig features a big bite Mustad® Ultra-Point® Hook that penetrates and locks-up on a fish's jaw with amazingly little effort. Hard fighting fish have extreme difficulty shaking the hook.

The Esox Cobra Jig aids the catch and release process by minimizing hook damage. In contrast to the Cobra Jig's superior hook and hold characteristic, once caught, it is amazingly easy to remove the hook and release the fish unharmed. This is due to the Cobra's small barb and hook diameter.

The Esox Cobra Jig comes in (4) sizes, 3/8, 1/2, 3/4 and 1 1/2 oz and is available in (5) color choices including Glow Firetiger. All Jigs feature a 5/0 Mustad® Big Bite Ultra-Point® Hook.