Call Us 925-398-6480

About Us

Innovative Sport Group

Innovative Sport Group (ISG) is recognized as a leader in the fishing industry of innovative, high quality tackle products. Each product we manufacture has been designed by serious anglers and extensively field tested throughout the country, before becoming generally available to the angling public. This way we know they work!! Every product carries a money-back guarantee, if for some reason the angler is not happy with it. It is rare to find a company in the industry, with so much confidence in their products; they are willing to make such an offer.

ISG lures and tackle are presently designed for the Bass, Musky, and Walleye anglers. Our staff is devoted to continually developing new and improved products for the fishing industry. You will notice each product is significantly different from anything like it on the market. This is the main reason they have been, and will continue to be, successful in helping anglers catch fish, whether they be a tournament angler or one who can only fish occasionally.

Innovative Sport Group products latest product includes the all new Super Salty Will-O-Stiks and Dream Tubes. ISG teamed up with Great Lakes' experts Joe Balog, Everstart National Champion, Steve Clapper, won multiple Great Lakes' championships and David Hayward, who also has won multiple Great Lakes' championships. The objective = design the ultimate tube. We have accomplished our mission with the Dream Tube. See the Dream tube and all the ISG plastic lures in the Bass Category.

We realize more than ever the importance of customer service and satisfaction. Please feel free to Email us with any concerns, problems or questions you may have regarding our products.

Innovative Sport Group store is hosted by


Is your one stop shop for hard to find, high quality Fishing Lures. eBait is always looking for productive products to turn your fishing experience into a catching good time.

eBait was formed to market fishing lures and similar products from different independent lure and fishing equipment manufacturers. Each manufacturer of a product has a separate webpage and store located in the eBait shopping mall to display, market, and sell their lures. If you have any questions or comments for eBait you can Email us.

Throughout the various geographic regions of the country there are many unique fishing lures available. Most of these lures are only available in limited markets where they dominate in local bait shop sales and fish-catching productivity. The lures are marketed primarily by word-of-mouth. eBait provides the opportunity for everyone to hear about, see and purchase these lures, no matter where they are made or where you fish.

eBait is your one-stop shop for hard-to-find, high quality fishing lures and accessories. eBait is always looking for superior products that will turn a fishing experience into a catching good time. eBait will be adding more manufacturers to this site regularly, so be sure to check back often.

If you are a fishing-related manufacturer and would like to be on this site, please contact us for more information.

The Lure of Fishing

I have been fishing for as long as I can remember and catching fish is still a blast. It is as thrilling now as it was for me as a little boy on the dock reeling in that first bluegill.
I continue to find the thrill of fishing in many places. I experience it canoeing down a river with a small mouth bass fighting my line like it is 5 pounds bigger than it really is, or on an oceangoing charter boat when the captain yells at me for snagging a crab pot-only to have that "crab pot" turn into a 35-pound salmon flying through the air!
Every adventure is magically magnified when it is shared with family and friends. That's fishing--exciting, fun and much, much more!

Mark Heverly
Founder eBait